What Is Content Marketing and How Do I Do It?
Content Marketing is a marketing method that establishes you as an authority in your field by providing useful and free content to consumers (via your website, social media channels, and offline channels), in exchange for their email address or other…
Money Alert: Has Social Media Made Your Website Obsolete?
Websites are easy to neglect. I mean, they don’t really do anything except: Announce to the world that you’re a legitimate business. Give your visitors a place where they can make a purchase. Promote your products, company, and brand. Oh,…
3 Solutions That Will Streamline Your Marketing Efforts and Give You More Time
There’s never a shortage of good ideas, the problem is finding the time to implement them and in what order. In this article I’m going to share with you a 3 step process that will streamline your marketing efforts making…
SMAART Buyer Analysis: Why Wrong Assumptions Lose You Money
Once upon a time I peddled cookies, crackers, and canned cheese to grocery store chains in Orange County, California. At that time the fat-free craze had hit the market, and we had a line of cookies and crackers that were…
How to Create Copy that Sells
It’s 12 PM on Friday and I’m at home writing when I hear a polite knock on the front door. Since the UPS guy pounds on the door and runs, I know that a “knock” means that either the Jehovah…