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[Video] Your Marketing Minute
Happy 2015! Welcome to my New Year’s Resolution, Done is Better Than Perfect! Oh Yes! In this video I share with you a very common mistake that many marketers and business owners make. Are you? Watch and find out.
Google Wants to Eliminate Search
Think about how you currently search for information. You type something into the search engine and then weed through the various results until you find one that looks promising. If the page isn’t a match, then you go back to…
How to Write a Video Script
Video is a must have tool for your website, especially your “about” page. It will captivate your visitors, enticing them to spend more time on your site. And more time on your site can significantly increase opt-ins and conversions. That…
How to Turn Your Website into a Profit Center
So often, small business owners come across this issue…they build the website, optimize the content and wonder why they don’t have droves of clients visiting the site. Or worse, they build a website knowing that the only traffic they’re likely…
What 90’s Television Can Teach You About Retaining More Clients
I am not ashamed to tell you that we love television in our house. In fact, gathering around the TV at 8 PM is a family ritual where we bond over quirky characters, great story lines, and memorable one-liners….
Can You Legally Use Microsoft Clip Art for Your Blog?
A compelling image will draw the reader into your post and help to tell your story. But where can you find images that your business can legally use? What about Microsoft clip art? For blog posts, emails, newsletters, and even…
Which Should You Send, an Email, Newsletter, or Both?
What’s the difference between an email and a newsletter and which should you use and when? People can’t do business with you if they don’t know your business exists, and having a website is not enough. More importantly, waiting for…
What Most Web Developers Won’t Tell You
What are the elements of a successful web design, landing page, or product launch? Your web developer knows but are you listening? Imagine purchasing a picture book for your four year old entitled, “Pirate Adventures on the High Seas!” Of…
9 Tips on How to Write Great Subject Lines
Like most people, one of my morning rituals is to open my smart phone and delete about one-half to two-thirds of the emails that are in my in-box. Of the ones I keep, I’ll either read them right away or…
Money Alert: Implicit Vs. Explicit Calls-to-Action
What I’m about to tell you is so obvious, you could trip over it. Yet it’s the one thing that causes most content marketing campaigns to fail, leaving potential profits on the table. Here it is… Your website is vital…