The SMAART and Discerning Buyer is:
Selective, Meticulous, Autonomous, Astute, Responsive, & Thoughtful.
They are is well informed, careful about what they buy, where they invest, and who they do business with. They have a passion for reliable information, quality, taste, and value; and will pay more for products and services they feel are of special, distinctive value.
Before trying a new restaurant, buying a new home, or booking a hotel room the SMAART and Discerning Buyer does their research. They:
- Read all of the relevant product, service, and customer reviews.
- Talk with friends.
- Search your website and competitor website’s.
What is most unique about this particular buyer, however, is their social and socio-economic diversity.
The SMAART and Discerning Buyer ranges from the successful single woman who’s looking to invest in property, to the couple who’s decided to spend their 20th wedding anniversary exploring wine-country and art galleries, to the single corporate executive who spends 4 days a week traveling and entertaining clients.
For other content marketers SMAART Buyer diversity can be a problem. But at Boutique Marketing Group we are passionate about this group of buyers and we are passionate about the companies that provide the goods and services to the SMAART and Discerning Buyer.
Boutique Marketing Group is a specialty content marketing agency; we write creative content that will:
- Increase the number of visits to your website and/or brick and mortar business.
- Improve sales.
- Improve customer retention.
- Make You More Money.
If your buyers are SMAART then contact us today, we’d love to work with you.
Sincerely,
Krista Magidson
Chief Content Creator for Boutique Marketing Group
The SMAART Traveler
Samantha is on her way to Budapest for the first time.
She’s a SMAART traveler who’s spent the past six months preparing for her dream trip.
Her favorite picture on her Pinterest “Travel” pin board is of the Chain Bridge stretched gloriously across the river Danube, the tall Gothic style spires of the Hungarian National Parliament stand sentry in the background.
While waiting for her plane, she imagines leaving her suite of the luxury boutique hotel and strolling along the Danube in the early morning… then later sipping champagne in the evening with friends. She thinks to herself, “This is going to be going to be perfect.”
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The SMAART Investor
Danny is a conservative investor. He reads Barron’s and WSJ but isn’t interested in playing the market himself. Instead, he believes in hiring a professional; someone who shares his point-of-view when it comes to investing, someone who’s trust worthy.
So he asks a few friends for recommendations and then he does his research… he checks for credentials, does some investigating on the SEC and FINRA websites, he even searches Yelp!
He’s a SMAART Investor who won’t leave his financial future up to chance.
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The SMAART Home Buyers
Susan and Jim are in the market for a new home. They have their eye on a picturesque neighborhood in a better school district. They’ve watched the market, worked out the loan details with their mortgage broker, and have plenty of equity in their current home.
They’re SMAART homebuyer’s with impeccable timing….
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A SMAART Anniversary
Marcus and Whitney are SMAART Buyers. For their anniversary Marcus hired a car and driver to take them on tour through wine country.
He has arranged a picnic lunch and made sure to add the organic winery to the list of stops.
To get ready for their romantic afternoon, Whitney popped-in to her favorite boutique and bought herself the perfect bamboo scarf and a handmade card for Marcus for his gift-card.
Sure, a gift card isn’t as romantic as a tour through wine country, but after 20 years of marriage, she knows he’ll love it.
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