Money Alert: What’s the Difference Between Copywriting and a Copyright?
What You Don’t Know Could Be Costing You Money
All leading companies and brands use professional copywriters to make everything from their pay-per-click ads to their web pages, flyers, newsletters, and brochures.
A Copywriter is a sales professional who is skilled at crafting copy that inspires the reader to take action, whether it’s a request for more information or to make a purchase.
Smart company’s hire professional copywriters not because the CEO doesn’t have time to write the company blog (which she doesn’t), but because they understand that copywriting is a valuable selling and branding tool, vital to the well-being of their company.
A Copyright is what you do once your branded content has been created. Copyright protects the creator or owner of work by giving her the legal grounds to sue anyone who pilfers content for their own use. So once the copywriter creates the content her client, depending on the terms of the contract, the client owns the content.
Copy Sells 24/7
Most new business owners regard copywriting as a nuisance, something that they have to do themselves until they can hire an assistant to do it for them. They don’t understand the power of the written word to sell their products and services.
Copywriting is both a craft and a science. To create a headline and lead that stirs the soul and the imagination of the prospect takes skill, patience, and a lot of re-writing.
Copy for your blog, newsletters, brochures, and webpages is an opportunity for you to reach out to your customers and delight, entertain, and inform them. It’s your opportunity to make a connection with the heart of your prospect.
If you’re not investing in the well-being of your company, by either learning how to craft branded copy yourself or hiring a copywriter to do it for you, then you might as well open the window one breezy afternoon, put your open wallet on the sill, and watch as the bills float into the afternoon sky.
Would you like free copy critique of a brochure, web page or other piece of sales copy? Then contact us today. There’s no obligation.
Krista Magidson is the Chief Content Creator at BoutiqueMarketingGroup.com
Krista helps entrepreneurs and small and medium sized business owners:
Get clarity on their marketing message, attract their ideal clients, customers, or patients to their business or practice, and create elegant and effective content for their websites, email campaigns, newsletter, brochures, videos, and more…
Krista has been writing copy for websites and print for nearly thirteen years. She has hand coded websites and written copy for non-profits, her own meditation/wellness business, plumbers, artists, wellness coaches, sheet metal workers, business professionals, and web-based educational businesses.
Her diverse background places her in a unique position to understand the complexities of marketing a very small to medium sized business.
Contact her today for a free no-obligation 30 minute consultation at moreinfo@nullboutiquemarketinggroup.com