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[Video] Your Marketing Minute
Happy 2015! Welcome to my New Year’s Resolution, Done is Better Than Perfect! Oh Yes! In this video I share with you a very common mistake that many marketers and business owners make. Are you? Watch and find out.
What to Do About Too Much Competition?
Whether you’re an entrepreneur, small business, large business, or sales rep; competition is a real threat to growing your business. Or is it? The Myth of Competition There are two types of competition: the kind of healthy competition and good…
Are You Making this Costly Marketing Mistake?
Earlier this week the Wall Street Journal reported that McDonald’s is throwing away more salads than they’re selling. In fact, many of their healthier menu items don’t sell well at all. As a result, “last October McDonald’s posted its first…
Should You Go Paperless?
Short answer: Probably not. A survey study conducted by marketing firm Epsilon of over 2,000 U.S consumers, showed that 50% of American consumers pay more attention to their mail, and 60% said that they “enjoy checking the mail box for…
Can You Tell a Good Marketing Study from a Bad One?
What do a pharmaceutical rep, an academic, and a marketer all have in common? They all understand the power of good statistical information to sell their products, ideas, and services. The more informed you are about your market and consumer…
Improve Your Search Engine Rankings with Authorship
In July 2013, there were about 19 billion core searches, with 67% of those searches occurring on Google.[1] So it’s no wonder that when marketing specialists talk about SEO and SEM, they’re usually referring to the rules that Google…
One Tip That Will Make Your Marketing Easier & More Effective
Does marketing your service or business make you feel uncomfortable? Does it feel strange to tell prospects how amazing your product or service is? Does attempting to close a sale make you sweat? Well you’re not alone. You went into…
How Changing Demographics Affect Your Business and Marketing Strategy
So by now you’ve probably heard the news: Women make up 47% of the workforce in the United States[1] 40% of mothers are the family breadwinners; 37% of those women are highly educated and out earn their husbands.[2] Women and…