[Video] The Wisdom of Email Autoresponders, Part 1
Not sure what to do after someone opts-into your email list? Actually, before someone opts-in to your email list, you’ll want to have a series of follow-up emails or autoresponders ready. Autoresponders are strategically designed to help you: 1. Build…
How to Turn Your Website into a Profit Center
So often, small business owners come across this issue…they build the website, optimize the content and wonder why they don’t have droves of clients visiting the site. Or worse, they build a website knowing that the only traffic they’re likely…
Should You Go Paperless?
Short answer: Probably not. A survey study conducted by marketing firm Epsilon of over 2,000 U.S consumers, showed that 50% of American consumers pay more attention to their mail, and 60% said that they “enjoy checking the mail box for…
One Letter Generated $1.5 Billion in Revenues
Incredible but true. Written in 1975 and in publication until 2003, this now infamous letter written by Martin Conroy for the Wall Street Journal is considered to be the most successful sales letter of all time. Written at a time…
Which Should You Send, an Email, Newsletter, or Both?
What’s the difference between an email and a newsletter and which should you use and when? People can’t do business with you if they don’t know your business exists, and having a website is not enough. More importantly, waiting for…
9 Tips on How to Write Great Subject Lines
Like most people, one of my morning rituals is to open my smart phone and delete about one-half to two-thirds of the emails that are in my in-box. Of the ones I keep, I’ll either read them right away or…