Why You Should Be Writing Proposals
If you’re like most entrepreneurs and business owners you probably ran away screaming from your corporate job. In fact you may have been so eager to get away from the cold, impersonal, dog-eat-dog environment that you may have left some…
5 Landing Page Mistakes and How to Avoid Them
So you’ve created an amazing email campaign to sell your product or services. You’ve captivated your audience with a snappy subject line, intrigued them with your lead, and now you’re ready to take them to your landing page and ask…
7 Steps to Creating Great Content
On Wednesday, November 6th I gave a presentation at the Torrance Chamber of Commerce called, “7 Steps to Creating Great Content for Your Website, Blogs, Emails, Flyers, and Brochures.” And I want to share my entire Power Point presentation with…
One Letter Generated $1.5 Billion in Revenues
Incredible but true. Written in 1975 and in publication until 2003, this now infamous letter written by Martin Conroy for the Wall Street Journal is considered to be the most successful sales letter of all time. Written at a time…
Money Alert: What’s the Difference Between Copywriting and a Copyright?
What You Don’t Know Could Be Costing You Money All leading companies and brands use professional copywriters to make everything from their pay-per-click ads to their web pages, flyers, newsletters, and brochures. A Copywriter is a sales professional who is…
Can You Legally Use Microsoft Clip Art for Your Blog?
A compelling image will draw the reader into your post and help to tell your story. But where can you find images that your business can legally use? What about Microsoft clip art? For blog posts, emails, newsletters, and even…
9 Tips on How to Write Great Subject Lines
Like most people, one of my morning rituals is to open my smart phone and delete about one-half to two-thirds of the emails that are in my in-box. Of the ones I keep, I’ll either read them right away or…
How to Create Copy that Sells
It’s 12 PM on Friday and I’m at home writing when I hear a polite knock on the front door. Since the UPS guy pounds on the door and runs, I know that a “knock” means that either the Jehovah…