Money Alert: Implicit Vs. Explicit Calls-to-Action
What I’m about to tell you is so obvious, you could trip over it. Yet it’s the one thing that causes most content marketing campaigns to fail, leaving potential profits on the table. Here it is… Your website is vital…
Why Small Business Owners Should Strive For Integrated Content
Solo-entrepreneurs and small business owners hire me to write their business copy… web content, newsletters, emails, brochures, and ads, but before I put my fingers to the keys and write anything I do four things: Ask clients what their objectives…