Professional Content Writing in 7 Simple Steps: Free Intro Class
Write Great Content, Get Your Company Noticed, and Attract Your Ideal Clients! At this COMPLIMENTARY one night event, Copywriter and Content Creation Specialist Krista Magidson will take the mystery out of marketing media, and show you how to quickly and easily create…
5 Landing Page Mistakes and How to Avoid Them
So you’ve created an amazing email campaign to sell your product or services. You’ve captivated your audience with a snappy subject line, intrigued them with your lead, and now you’re ready to take them to your landing page and ask…
How to Train Your Mind to Obey
I don’t have a dog, but I started watching Cesar Millan, “The Dog Whisperer” when my brother-in-law kept raving about a person with almost mystical powers to train dogs. So one evening my family and I tuned in. We were…
Google Wants to Eliminate Search
Think about how you currently search for information. You type something into the search engine and then weed through the various results until you find one that looks promising. If the page isn’t a match, then you go back to…
Professional Content Writing in 7 Simple Steps
Do you feel overwhelmed and frustrated when you have to write for your company blog? Do your emails have low open rates and even lower click through rates? Does your homepage have high bounce rates? Your website, blog, and emails…
7 Steps to Creating Great Content
On Wednesday, November 6th I gave a presentation at the Torrance Chamber of Commerce called, “7 Steps to Creating Great Content for Your Website, Blogs, Emails, Flyers, and Brochures.” And I want to share my entire Power Point presentation with…
How to Write a Video Script
Video is a must have tool for your website, especially your “about” page. It will captivate your visitors, enticing them to spend more time on your site. And more time on your site can significantly increase opt-ins and conversions. That…
Are You Making this Costly Marketing Mistake?
Earlier this week the Wall Street Journal reported that McDonald’s is throwing away more salads than they’re selling. In fact, many of their healthier menu items don’t sell well at all. As a result, “last October McDonald’s posted its first…
3 Signs You’re Taking Your Business Too Personally
A few months ago I was asked to be part of an educational panel that would critique websites from an SEO, Design, and Content perspective. Five business owners bravely volunteered a website for review. As we went over the sites,…
How to Turn Your Website into a Profit Center
So often, small business owners come across this issue…they build the website, optimize the content and wonder why they don’t have droves of clients visiting the site. Or worse, they build a website knowing that the only traffic they’re likely…