Why Small Business Owners Should Strive For Integrated Content
Solo-entrepreneurs and small business owners hire me to write their business copy… web content, newsletters, emails, brochures, and ads, but before I put my fingers to the keys and write anything I do four things: Ask clients what their objectives…
Six Ways to Master Multitasking
It’s true that multitasking is bad for you. It’s been proven that it’s inefficient, unproductive, and people who do it regularly have poor self-control (citation). But here’s the marketer’s dilemma: you have to do it. In fact, multitasking is probably…
SMAART Buyer Analysis: Why Wrong Assumptions Lose You Money
Once upon a time I peddled cookies, crackers, and canned cheese to grocery store chains in Orange County, California. At that time the fat-free craze had hit the market, and we had a line of cookies and crackers that were…
How to Create Copy that Sells
It’s 12 PM on Friday and I’m at home writing when I hear a polite knock on the front door. Since the UPS guy pounds on the door and runs, I know that a “knock” means that either the Jehovah…